About the course

Google Ads is a performance-driven course designed to help you plan, launch, and scale paid campaigns across Search, Display, and YouTube. You’ll learn how to align ad objectives with the marketing funnel, create high-converting creatives, and optimize campaigns using data-driven insights for measurable growth.

What You will Learn?

1. Paid Marketing & Funnel Fundamentals

    - Google Ads ecosystem and campaign objectives

    - Understanding TOFU, MOFU, and BOFU funnel stages

    - Mapping funnel stages to ad objectives and content

    - Practical funnel mapping exercises

2. Campaign Setup & Targeting

    - Search, Display, and YouTube campaign setup

    - Audience segmentation and targeting strategies

    - Bidding strategies and budget allocation

    - Matching campaign types to business use cases

3. Ad Creatives & Copywriting

   - Writing high-converting ad copies for Search and Display

   - Creative frameworks: Hook–Pain Point–Benefit–CTA  

   - AIDA & PAS models for ad writing

   - Static ads vs video vs reels

   - Creative A/B testing and optimization

   - Understanding audience mindset and creative fit

4. Conversion Tracking & Optimization

   - Key metrics: CTR, CPC, CPM, ROAS, conversions

   - Primary vs secondary performance metrics

   - Conversion action setup and testing

   - Campaign optimization and scaling strategies

   - Lead generation and sales funnel setup