About the course

Social Media Advertising drives scalable growth for modern brands. This course helps you master paid ads across Meta, LinkedIn, and X- from campaign setup to optimization- using data, AI insights, and proven creative frameworks for both B2B and B2C campaigns.

What You will Learn?

1. Understanding Social Media Advertising

   - Overview of Meta, LinkedIn, and X advertising platforms

   - Campaign objectives and how ads fit into the marketing funnel

   - Choosing the right platform based on business goals

2. Meta Ads Campaign Set Up

   - Step-by-step setup of Facebook & Instagram ad campaigns

   - Mapping campaign goals to funnel stages (awareness, consideration, conversion)

   - Structuring campaigns for performance and scalability

3. Targeting, Retargeting & Tracking

   - Custom Audiences & Lookalike Audiences

   - Meta Pixel & LinkedIn Insight Tag setup

   - Debugging and verifying pixel events

   - AI-driven audience prediction and segmentation

4. Creative Strategy & Optimization

   - Writing high-converting ad copies using AIDA & PAS frameworks

   - Building strong hooks, pain points, benefits, and CTAs

   - Creative testing and optimization techniques

   - Reading performance insights to improve ROI

5. LinkedIn & X Optimization

   - Campaign setup and objectives for LinkedIn Ads

   - B2B targeting strategies on LinkedIn

   - X (Twitter) ad formats, targeting options, and use cases

   - Platform-specific best practices