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Created by Execube Education
English
Social Media Marketing helps you understand platfform algorithms, audience behaviour, and content discovery across Facebook, Instagram, YouTube, and LinkedIn. Learn to create platform-specific strategies that drive reach, engagement, and organic growth for both B2B and B2C brands.
What You will Learn?
1. Overview of Platforms
- Deep introduction to Facebook, Instagram, YouTube, and LinkedIn
- Understanding the unique purpose and behavior of each platform
- Types of content that work best on each platform
- How users interact differently across social channels
2. Audience & Key Features
- Identifying target audiences and understanding their intent
- Platform audience behavior: Instagram vs. LinkedIn vs. YouTube vs. X
- B2B vs. B2C audience psychology
- Native features: Reels, Shorts, Stories & how brands leverage them for growth
- Introduction to platform algorithms and how they influence reach & visibility
3. Placement Options
- Understanding placements: Feed, Stories, Explore, In-Stream, Right Column & more
- Choosing the right placement based on campaign goals: reach, engagement, conversions
- Mapping content formats to specific placements
- Sample strategies for optimizing placements across campaigns
4. Inside the Algorithm
- What platforms prioritize: engagement, watch time, recency, frequency, relevance
- Deep dive into ranking signals and how they affect visibility
- How content performance is measured and evaluated by algorithms
5. Algorithm Manipulation & Best Practices
- Ethical ways to “train” the algorithm
- Posting consistency, cadence, and timing
- Crafting content hooks that drive retention
- Share, save, and interaction triggers
- Using hashtags, keywords, and metadata effectively
- Optimizing click-through rates and viewer engagement
Learn directly from expert mentors in real-time, with interactive sessions designed to clarify concepts, answer questions, and guide your learning journey.
Experience the way real agencies plan, execute, and analyze campaigns, get practical, industry-ready skills you can apply instantly.
Follow a well-designed curriculum that takes you step-by-step from fundamentals to advanced concepts—ensuring clarity, flow, and complete understanding.
Learn modern marketing with AI-driven tools, workflows, and strategies that help you execute faster, smarter, and more efficiently.
Reinforce your learning with engaging quizzes and hands-on tasks that help you apply concepts and track your progress in real time.
Get personalised guidance from a support team that helps you throughout your learning journey—from onboarding to completion.
Earn an industry-recognized certificate that validates your skills and strengthens your professional profile.
Join learning community where you can share ideas, discuss challenges, and network with peers, mentors, and industry professionals.
Launch your Graphy
